The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

This study examines how the dispute between TikTok and Universal Music Group (UMG) impacted music demand on streaming platforms.

Authors

Elie Ofek (ORCID: https://orcid.org/0000-0001-9585-0961)
Hema Yoganarasimhan (ORCID: https://orcid.org/0000-0003-0703-5196)
Mengjie Cheng

Institutions

Harvard University (US)
University of Washington (US)

Publication Details

Journal: Marketing Science
Published: 2026-01-09
DOI: https://doi.org/10.1287/mksc.2024.1170
Primary Topic: Copyright and Intellectual Property
Type: article
Field-Weighted Citation Impact: 0.00

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article

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

Elie Ofek, Hema Yoganarasimhan, Mengjie Cheng

Jan 9, 2026

Marketing Science

article

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

Elie Ofek, Hema Yoganarasimhan, Mengjie Cheng

January 9, 2026article en

Abstract

This study examines how the dispute between TikTok and Universal Music Group (UMG) impacted music demand on streaming platforms.

Marketing Science

Harvard University (US), University of Washington (US)

Openalex Percentile: Top 95%

DOI Source OpenAlex

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The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand — Elie Ofek, Hema Yoganarasimhan, et al. · Marketing Science (2026) | TGRS Research Map | TGRS