Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis

Music video audiences are widely exposed to substance depictions, particularly in hip-hop/rap. In the USA, cannabis is particularly prevalent, while in Germany nicotine dominates. Preventive measures to reduce young people's exposure include age restrictions and warning messages.

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Publication Details

Journal
Substance Use & Misuse
Published
2026-01-08
DOI
https://doi.org/10.1080/10826084.2025.2611414
Primary Topic
Crime, Deviance, and Social Control
Type
article
Field-Weighted Citation Impact
0.00
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article

Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis

Clemens Neumann, Reiner Hanewinkel, Matthis Morgenstern, Eddy Süßkow
Substance Use & Misuse
Crime, Deviance, and Social Control
article

Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis

Clemens Neumann, Reiner Hanewinkel, Matthis Morgenstern, Eddy Süßkow
article en

Abstract

Music video audiences are widely exposed to substance depictions, particularly in hip-hop/rap. In the USA, cannabis is particularly prevalent, while in Germany nicotine dominates. Preventive measures to reduce young people's exposure include age restrictions and warning messages.

Substance Use & Misuse
Institute for Therapy and Health Research (DE)
Good health and well-being
Openalex Percentile: Top 95%
Crime, Deviance, and Social Control
DOISourceOpenAlex
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Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis — Clemens Neumann, Reiner Hanewinkel, et al. · Substance Use & Misuse (2026) | TGRS Research Map | TGRS