Exploring Mechanisms in Entrepreneurial Intention and Digital Entrepreneurial Behavior: The Moderating Effect of Psychological Resilience and Digital Literacy

The development of the digital economy has provided new opportunities for farmers in counties removed from the poverty list who want to start businesses to carry out digital entrepreneurship. Identifying how to effectively improve the transformation from entrepreneurial intention to digital entrepreneurial behavior is the key to promoting entrepreneurial efficiency. In this study, we explored the mechanisms of implementation intention, psychological resilience and digital literacy in the transformation of entrepreneurial intention into the digital entrepreneurial behavior. The survey included 668 farmers in China’s counties removed from the poverty list who were willing to start their own businesses. Two surveys were conducted 6 months apart. The results of this study indicate that implementation intention plays an intermediary role between entrepreneurial intention and digital entrepreneurial behavior, enriching the theoretical research on the action stage and effectively expanding the applicability of the mindset theory of the action stage and its Rubicon model in analyzing the entrepreneurial process. Psychological resilience and digital literacy have positive moderating effects on the mediating relationship among entrepreneurial intention, implementation intention and digital entrepreneurial behavior. These five variables can form a moderated mediating effect model. In the context of the digital economy era, this research extends the factors affecting the digital entrepreneurial behavior of farmers in counties removed from the poverty list to digital literacy. For the first time, this study integrates the moderating roles of digital literacy and psychological resilience in entrepreneurship. This study provides valuable insights for policy makers and farmer-entrepreneurs.