Lavender as a Catalyst for Rural Development: Identifying Commercially Suitable Cultivation Sites Through Multi-Criteria Decision Analysis

Lavender is a perennial Mediterranean plant that has been cultivated throughout history for medicinal, aromatic, and cosmetic purposes. Due to its high economic and commercial value, it has become an important agricultural product worldwide. The low production cost, adaptability to environmental conditions, and demand for its versatile use in the global market make it a significant potential source of income for developing Mediterranean countries. This study aims to identify commercially suitable cultivation sites for Lavandula angustifolia Mill. using remote sensing (RS) and geographic information systems (GIS) technologies to support rural development. Within this scope, suitable cultivation habitat parameters for the species in open fields and natural conditions were determined; these parameters were weighted according to their importance using multi-criteria decision analysis (MCDA), and thematic maps were created for each parameter. The created maps were combined using weighted overlay analysis, and a final map was generated according to the suitability class. The results indicate that within the study area, 75,679.45 ha is mostly suitable, 388,832.71 ha is moderately suitable, 24,068.43 ha is marginally suitable, and 229,327.20 ha is not suitable. As a result, it has been observed that Lavandula angustifolia Mill., which is currently cultivated on approximately 4045 ha of land and contributes 429 tons of product to the regional economy, covers only a relatively small portion of the suitable cultivation sites identified in the study and is not utilized to its full potential. It is understood that the expansion of lavender cultivation in determined suitable sites has significant potential to substantially develop the region and its rural population in terms of both yield and production volume, and to involve women and youth entrepreneurs in agricultural employment.