Assessing the Saudi Ministry of Health Instagram messaging through the lens of the health belief model

The Saudi MOH can improve its communication strategy by including a proportional number of HBM key constructs, and increasing the number of Instagram messages with EPPM constructs in future public health promotions.

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Publication Details

Journal
Frontiers in Public Health
Published
2026-01-09
DOI
https://doi.org/10.3389/fpubh.2025.1683619
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
0.00

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article

Assessing the Saudi Ministry of Health Instagram messaging through the lens of the health belief model

Sharifah Abdullah AlDossary, Hadeel Albedewi, Mashael Alzaid
Frontiers in Public Health
Misinformation and Its Impacts
article

Assessing the Saudi Ministry of Health Instagram messaging through the lens of the health belief model

Sharifah Abdullah AlDossary, Hadeel Albedewi, Mashael Alzaid
article en

Abstract

The Saudi MOH can improve its communication strategy by including a proportional number of HBM key constructs, and increasing the number of Instagram messages with EPPM constructs in future public health promotions.

Frontiers in Public HealthVol. 13
King Saud bin Abdulaziz University for Health Sciences (SA), King Abdullah International Medical Research Center (SA), National Guard Health Affairs (SA)
King Abdullah International Medical Research Center
Good health and well-being
Openalex Percentile: Top 95%
Misinformation and Its Impacts
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Assessing the Saudi Ministry of Health Instagram messaging through the lens of the health belief model — Sharifah Abdullah AlDossary, Hadeel Albedewi, et al. · Frontiers in Public Health (2026) | TGRS Research Map | TGRS