Une marque authentique est-elle responsable et pertinente ? Le point de vue des consommateurs

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SPIRE - Sciences Po Institutional REpository
Published
2025-10-08
Primary Topic
Consumer Behavior in Brand Consumption and Identification
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article
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article

Une marque authentique est-elle responsable et pertinente ? Le point de vue des consommateurs

Marie-Christine LICHTLÉ, Pauline Folcher, Saco Virginie
SPIRE - Sciences Po Institutional REpository
Consumer Behavior in Brand Consumption and Identification
article

Une marque authentique est-elle responsable et pertinente ? Le point de vue des consommateurs

Marie-Christine LICHTLÉ, Pauline Folcher, Saco Virginie
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Decent work and economic growth
Openalex Percentile: Top 25%
Consumer Behavior in Brand Consumption and Identification
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Une marque authentique est-elle responsable et pertinente ? Le point de vue des consommateurs — Marie-Christine LICHTLÉ, Pauline Folcher, et al. · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS