An Analytical Framework for Data Science–Based Business Transformation

Data science has emerged as a transformative discipline that enables businesses to make informed, evidence-based decisions in an increasingly complex and competitive environment. By integrating statistical methods, machine learning algorithms, and predictive analytics, data science supports organizations in extracting meaningful insights from vast datasets. These insights not only improve operational efficiency but also strengthen managerial decision-making by identifying trends, forecasting outcomes, and evaluating strategic options. For managers, data science facilitates resource optimization, customer segmentation, risk assessment, and performance monitoring, thereby enhancing both tactical and strategic activities. The study emphasizes the necessity for business professionals and leaders to acquire at least a foundational understanding of data science. As organizations become more data-driven, managers who lack analytical literacy may struggle to interpret results and align strategies with empirical evidence. Consequently, familiarity with data science equips business leaders to bridge the gap between technical experts and strategic objectives, fostering better collaboration and innovation. Moreover, it ensures that decisions are not solely based on intuition but supported by reliable data-driven evidence. Overall, the paper highlights how the adoption and understanding of data science is no longer optional, but essential for modern business success and sustainable competitive advantage.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-01-05
DOI
https://doi.org/10.5281/zenodo.18151510
Primary Topic
Big Data and Business Intelligence
Type
article
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article

An Analytical Framework for Data Science–Based Business Transformation

Prakash Kuppuswamy, Saeed QY Al Khalidi, Rakshitha GB, Vijaya Ramineni
Zenodo (CERN European Organization for Nuclear Research)
Big Data and Business Intelligence
article

An Analytical Framework for Data Science–Based Business Transformation

Prakash Kuppuswamy, Saeed QY Al Khalidi, Rakshitha GB, Vijaya Ramineni
article en

Abstract

Data science has emerged as a transformative discipline that enables businesses to make informed, evidence-based decisions in an increasingly complex and competitive environment. By integrating statistical methods, machine learning algorithms, and predictive analytics, data science supports organizations in extracting meaningful insights from vast datasets. These insights not only improve operational efficiency but also strengthen managerial decision-making by identifying trends, forecasting outcomes, and evaluating strategic options. For managers, data science facilitates resource optimization, customer segmentation, risk assessment, and performance monitoring, thereby enhancing both tactical and strategic activities. The study emphasizes the necessity for business professionals and leaders to acquire at least a foundational understanding of data science. As organizations become more data-driven, managers who lack analytical literacy may struggle to interpret results and align strategies with empirical evidence. Consequently, familiarity with data science equips business leaders to bridge the gap between technical experts and strategic objectives, fostering better collaboration and innovation. Moreover, it ensures that decisions are not solely based on intuition but supported by reliable data-driven evidence. Overall, the paper highlights how the adoption and understanding of data science is no longer optional, but essential for modern business success and sustainable competitive advantage.

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 95%
Big Data and Business Intelligence
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An Analytical Framework for Data Science–Based Business Transformation — Prakash Kuppuswamy, Saeed QY Al Khalidi, et al. · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS