Tailoring e-Cigarette Health Messages by Vaping Status: How Source and Message Presentation Type Shape Young Adults’ Perceptions
Tailoring message design to audience's vaping status can strengthen e-cigarette health messages. Expert sources may be more effective in prevention campaigns, while two-sided messages may enhance cessation efforts. Results show that message source and sidedness interact with vaping status to meaningfully shape message perceptions.
Authors
- Donghee N. Lee (ORCID: https://orcid.org/0000-0002-9932-4376)
- Elise M. Stevens (ORCID: https://orcid.org/0000-0002-0494-4362)
- Andrea C Villanti
Institutions
- Rutgers, The State University of New Jersey (US)
- UMass Memorial Health Care (US)
- Hawaii Pacific University (US)
- University of Massachusetts Chan Medical School (US)
- Cancer Center of Hawaii (US)
- Environmental and Occupational Health Sciences Institute (US)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2026-01-06
- DOI
- https://doi.org/10.1093/ntr/ntag002
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00