Enhancing university entrepreneurship programmes for postgraduate students: A case study in one university in the Eastern Cape

Orientation: Entrepreneurship education for postgraduate students in South Africa is essential for promoting economic growth and addressing the country’s high unemployment rates. Despite its importance, the effectiveness of current programmes in providing practical entrepreneurial skills remains inadequately explored. Research purpose: This study’s aim was to investigate how university entrepreneurship programmes can be improved to better support postgraduate students at a university in the Eastern Cape, South Africa. Motivation for the study: Relying solely on theoretical entrepreneurship education is insufficient; it is crucial to address the gaps in practical resources and mentorship to build confidence among postgraduate students and support their venture creation. Research design, approach and method: This qualitative case study, grounded in an interpretivist paradigm, employed semi-structured interviews with postgraduate students, lecturers and managers to gather insights into the strengths and weaknesses of entrepreneurship education. Main findings: The findings highlight significant gaps in experiential learning for entrepreneurship, including limited access to resources and mentorship. To foster venture creation and entrepreneurial agility, implementing structured mentorship, establishing innovation hubs, facilitating networking, providing expert advice and developing digital support systems is vital. Practical/managerial implications: Universities should prioritise experiential learning that connects skill development with real-world applications and strong mentorship. By establishing support systems, such as innovation hubs and seed funding, they can enhance postgraduate entrepreneurship education and promote informal entrepreneurship initiatives. Contribution/value-add: This study emphasises the significance of tailored curricula and ongoing support in postgraduate entrepreneurship education, aiming to improve pathways to successful ventures.