Who Wins the Energy Race? Artificial Intelligence for Smarter Energy Use in Logistics and Supply Chain Management

Artificial intelligence (AI) is increasingly regarded as a transformative enabler of sustainable logistics and supply chain management, particularly in the context of global energy transition and decarbonization efforts. This study provides a comprehensive conceptual and exploratory assessment of the multidimensional role of AI, highlighting both its potential to enhance energy efficiency and reduce greenhouse gas emissions, as well as its inherent environmental costs associated with digital infrastructures such as data centers. The findings reveal the dual character of digitalization: while predictive algorithms and digital twin applications facilitate demand forecasting, process optimization, and real-time adaptation to market fluctuations, they simultaneously generate additional energy demand that must be offset through renewable energy integration and intelligent energy balancing. The analysis underscores that the effectiveness of AI deployment cannot be captured solely through economic metrics but requires a holistic evaluation framework that incorporates environmental and social dimensions. Moreover, regional disparities are identified, with advanced economies accelerating AI-driven green transformations under regulatory and societal pressures, while developing economies face constraints linked to infrastructure gaps and investment limitations. The analysis emphasizes that AI-driven predictive models and digital twin applications are not only tools for energy optimization but also mechanisms that enhance systemic resilience by enabling risk anticipation, adaptive resource allocation, and continuity of operations in volatile environment. The contribution of this study lies in situating AI within the digital–green synergy discourse, demonstrating that its role in logistics decarbonization is conditional upon integrated energy–climate strategies, organizational change, and workforce reskilling. By synthesizing emerging evidence, this article provides actionable insights for policymakers, managers, and scholars, and calls for more rigorous empirical research across sectors, regions, and time horizons to verify the long-term sustainability impacts of AI-enabled solutions in supply chains.