Determinants of mHealth adoption for sexual and reproductive health services among university students in Ghana: A UTAUT and health belief model analysis

This study highlights a critical gap between awareness and actual use of mHealth for SRH among Ghanaian university students. It identifies key barriers-such as perceived usefulness, privacy concerns, and behavioral resistance-and reveals how sociocultural norms influence youth engagement with digital health tools. The findings underscore the need for culturally sensitive, trust-based mHealth initiatives that strengthen digital literacy and promote behavioral change. Such approaches could enhance youth-focused mHealth strategies in Ghana and offer valuable lessons for similar contexts across sub-Saharan Africa.