Success factors of beef production enterprises in Maritime Canada

This study aimed to understand the success measures, success factors, and challenges of beef production in Maritime Canada. Multiple data collection techniques were adopted, including six focus group discussions, a producer survey (n = 208), and secondary data sources. The data were analysed both qualitatively and quantitatively. According to the results, farmers felt that they were running successful businesses and that non-financial measures of this success were sometimes more important than making money. Learning risk management strategies and giving family members the knowledge and understanding of the current farming methods are important aspects of success. Based on demographics, there were no statistically significant differences (p < 0.05) when measuring farmers' financial and non-financial success. The study signifies the importance of disseminating research findings through conferences or workshops. It is recommended that those events be planned by grouping farmers based on the operation scale and stage of their business.