Comments from the Editors
Authors
- Brian Whelan (ORCID: https://orcid.org/0000-0001-5973-4154)
- Tülay Girard (ORCID: https://orcid.org/0000-0002-5891-146X)
Institutions
- Western Carolina University (US)
- Pennsylvania State University (US)
- UPMC Altoona (US)
Publication Details
- Journal
- Journal of Applied Marketing Theory
- Published
- 2025-12-31
- DOI
- https://doi.org/10.20429/jamt.2025.120201
- Primary Topic
- Qualitative Research Methods and Ethics
- Type
- article
- Field-Weighted Citation Impact
- 0.00