Exploring the Impact of the Cashless Payment Methods on the Sales of the Egyptian Travel Agencies

The development of the tourism industry in recent decades has been significantly impacted by technology. The cashless payment system is one of the key areas of technological innovation. It has been proposed that cashless payment systems can improve the traveler experience and provide marketing locations a competitive edge, as well as their methods, help to affect and increase the sales of travel agencies This paper aims to explore the effect of cashless payment methods on Egyptian travel agencies' sales. Furthermore, the research shows the role of Perceived Ease of Use, Perceived Usefulness, and Perceived Risk in achieving Tourist’s trust. To achieve that, this research used the descriptive analytical approach, where 410 questionnaire forms were distributed to a random sample of General Manager, Branch Manager, and employees of Egyptian Travel Agencies. The Statistical Package for Social Sciences (SPSS) v. 28 was utilized for analyzing data.The research results show that the Cashless payment systems are thought to be very easy to use with a variety of payment methods, although there are some challenges such as the need for assistance. There is a direct effect of the Perceived Ease of Use, Perceived Usefulness, and Perceived Risk on the Trust and Sales of The Egyptian Travel Agencies. The research recommends that Egyptian Travel Agencies in Luxor and Aswan ensure mobile responsiveness for all payment methods, enable digital wallets, and provide loyalty points or discounts for using cashless methods. Furthermore, providing well-known, secure payment processors such as Stripe, or Adyen, and clear info on payment protection, refund policies, and encryption will lead to an increase in the E-trust of tourists.