How to Transform Resource‐Intensive Industries Toward Regenerative Business Models: A Design Science Study

ABSTRACT Firms continue to rely on unsustainable practices and linear business models that push planetary boundaries to their limits. While the concept of the regenerative business model (RBM) has emerged to restore and enhance social–ecological systems, it remains conceptual and requires guidance on how to transform existing business models to prioritize planetary health and societal well‐being. This study aims to develop a practical approach for firms to transform existing business models toward regeneration. Using a Design Science Research Methodology (DSRM), we designed and evaluated a three‐step process template supported by transformative questions based on six design requirements (DRs) that guide a RBM transformation. Our findings show that regenerative transformation unfolds through three interconnected phases: re‐grounding, re‐wiring, and re‐seizing business models. We advance theory by identifying the mechanisms of regenerative transformation, inform practice by offering a structured and actionable process, and contribute methodologically by demonstrating how design science can generate design knowledge for regeneration.