That’s what you signed for: evaluating user perception about privacy data in infotainment systems

The growing integration of data-driven technologies in automotive infotainment systems has heightened privacy concerns, yet user awareness remains limited. This study investigates how perceptions of privacy evolve following an intervention designed to raise awareness about data collection practices in these systems. A survey of 932 participants, structured in pre- and post-intervention phases, highlights significant changes in the prioritization of infotainment system features. Through paired statistical analysis and reliability validation, we observe a marked increase in the perceived importance of privacy-related aspects, particularly data precision and collection frequency. Our results underline the potential of targeted interventions to reshape consumer attitudes, emphasizing the need for enhanced transparency in automotive data management practices.