Engagement Patterns With #NaturalRemedies on TikTok: Formative Analysis
This research letter provides formative evidence from a cross-sectional analysis of 118 TikTok videos under #NaturalRemedies, identifying content formats and expertise cues associated with higher engagement, while also demonstrating the feasibility of using engagement metrics and thematic coding to analyze health narratives on emerging platforms such as TikTok.
Authors
- Corey H. Basch (ORCID: https://orcid.org/0000-0003-4862-4229)
- Apeksha Mewani
- Vincent Jones (ORCID: https://orcid.org/0000-0002-1220-6976)
- Keanu Renne-Glover
- Cristiana Cordero
- Adea Gutiqi
Institutions
- William Paterson University (US)
- York College, City University of New York (US)
- Lehman College (US)
- City University of New York (US)
- New York City College of Technology (US)
Publication Details
- Journal
- JMIR Formative Research
- Published
- 2026-01-06
- DOI
- https://doi.org/10.2196/83274
- Primary Topic
- Digital Media and Philosophy
- Type
- article
- Field-Weighted Citation Impact
- 0.00