Unlocking Organizational Atmospheres: Utilizing Employer Reviews and Dictionary-Based Analysis

This study investigates organizational atmospheres through dictionary-based content analysis of online employer reviews. Using the validated text analysis tool GANAiO and an exploratory approach, we analyze reviews of three major parcel delivery companies in Germany. We empirically identify recurring patterns, atmosphere types, and affective dimensions. Our mixed-method design combines quantitative frequency and dimensional analyses with qualitative content analysis to uncover the drivers behind specific atmospheres. The findings reveal distinct differences in atmosphere types across organizations and over time, offering theoretical and practical insights into how employees perceive and describe organizational atmospheres and how these can be systematically studied.