How Friends Influence Purchases Among Youth: An Analytical Study of Peer Dynamics and Consumer Decision-Making

Explore the article titled How Friends Influence Purchases Among Youth: An Analytical Study of Peer Dynamics and Consumer Decision-Making from IJIRT Volume 12, Issue 8. This study evaluates the effectiveness of teaching programs on waste management knowledge among women.

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Publication Details

Journal
International Journal of Innovative Research in Technology
Published
2026-01-02
DOI
https://doi.org/10.64643/ijirtv12i8-189829-459
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

How Friends Influence Purchases Among Youth: An Analytical Study of Peer Dynamics and Consumer Decision-Making

Shweta Yadav
International Journal of Innovative Research in Technology
Environmental Sustainability in Business
article

How Friends Influence Purchases Among Youth: An Analytical Study of Peer Dynamics and Consumer Decision-Making

Shweta Yadav
article en

Abstract

Explore the article titled How Friends Influence Purchases Among Youth: An Analytical Study of Peer Dynamics and Consumer Decision-Making from IJIRT Volume 12, Issue 8. This study evaluates the effectiveness of teaching programs on waste management knowledge among women.

International Journal of Innovative Research in TechnologyVol. 12(8)
Universal University (RU)
Gender equality
Openalex Percentile: Top 96%
Environmental Sustainability in Business
DOIOpen Access PDFOpenAlex
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How Friends Influence Purchases Among Youth: An Analytical Study of Peer Dynamics and Consumer Decision-Making — Shweta Yadav · International Journal of Innovative Research in Technology (2026) | TGRS Research Map | TGRS