Digital Marketing of Nubian Traditional Food Menus in Egypt: The Case of Aswan Hotels

contemporary marketing practices in the hospitality sector. It contributes to cultural dissemination, enhances cultural interaction, and offers food experiences through visual and interactive digital platforms. This study aimed to identify and analyze digital marketing methods and propose effective strategies for marketing Nubian traditional cuisine.The study population included customers and employees—marketing managers, food and beverage managers, and chefs—in five-star fixed and floating hotels in Aswan, totaling 220 hotels (5 fixed and 215 floating) according to the Egyptian Hotel Association (2023). A stratified random sampling technique was applied to select 66 hotels (30% from each stratum). Simple and systematic random samples were drawn from customers and employees within the selected hotels. A total of 1,100 questionnaires were distributed (850 to customers and 250 to employees), resulting in 650 valid customer questionnaires and 200 employee questionnaires, with an overall response rate of 77.3%.Data were analyzed using SPSS version 26. The results indicated that digital marketing is an effective tool for attracting customers and enhancing their experiences through platforms such as Facebook, YouTube, and Instagram, contributing to awareness of Nubian cuisine. The findings emphasized the need to adopt innovative digital marketing strategies, including virtual reality and interactive advertising. Moreover, 67.5% of customers identified Facebook as the most influential platform motivating them to explore Nubian food. The study recommended training employees on modern digital marketing platforms and highlighted the importance of using digital influencers to promote Nubian culinary heritage as part of Egyptian culture.