Organizational Factors, Ambidextrous Green Innovation Strategy, and Technology Orientation: An Integrated Framework for Green Competitiveness

This study examines the role of green information technology capital (GITC) and knowledge source on firms’ green competitive advantage (GCA), with the mediating role of ambidextrous green innovation strategy (AGIS), and the moderating role of technological orientation (TO). Research employed partial least squares structural equation modeling (PLS-SEM) and fuzzy set qualitative comparative analysis (fsQCA) to analyze data gathered from 367 respondents from Chinese manufacturing firms. The results revealed a significant direct effect of GITC and knowledge sources on GCA, whereas AGIS partially mediated the relationships. Moreover, TO significantly moderates the impact of GITC on AGIS, whereas it does not moderate the relationship between knowledge sources and AGIS. fsQCA results revealed that a varied combination of GITC, knowledge sources, and AGIS dimensions, along with TO, can lead to high GCA. This study advances the literature by offering insightful perspectives on enhancing GCA by leveraging organizational resources to stimulate AGIS.