Socio-Economic Drivers of Cultural Heritage Digitization in the EU

Cultural heritage digitization (CHD) has become a strategic priority in European cultural and digital policies, driving efforts to enhance accessibility, preservation, and economic engagement. As digital technologies reshape the cultural sector, CHD increasingly intersects with the digital economy, fostering new forms of value creation. Despite this, empirical research on the socioeconomic drivers of CHD remains limited, with existing studies focused mainly on conceptual discussions, expert-based assessments, or institutional case studies. This study systematically analyzes the socioeconomic drivers shaping CHD across Europe using large-scale data from ENUMERATE and Eurostat. An econometric approach combining Ordinary Least Squares (OLS) and Generalized Additive Models (GAMs) is employed to capture both linear and non-linear relationships. The findings show that CHD is shaped by a complex interplay of economic capacity, digital infrastructure, institutional strategy, and societal demand, rather than by targeted funding initiatives alone. By bridging conceptual discussions and systematic econometric analysis, the study provides a robust empirical framework for understanding the external conditions that influence CHD and offers evidence-based insights to support more targeted digital transformation strategies in the European cultural sector.