Media Analysis of Racism and Speciesism (MARS) test finds Oscars so AnthropoScenic in contemporary animated films

Introduction Animation transfers human races into animals, serving as a prime site for speciesism and racism. Methods Testing this observation on recent examples, our quantitative/qualitative study delves into a nine-year (2016-2024) span of Oscar-nominated animated feature and short films. We theorize how to make incisive, quantitative/qualitative, balanced trans-species intersectionality the foundation of critical research on racism and speciesism. We offer the Media Analysis of Racism and Speciesism Test (MARS test), a practical tool accessible to scholars, creators, and general viewers for analyzing character portrayals and interactions, helping identify and challenge normalized racist and speciesist storylines. Results Insufficient number of films yielded transspecies allyship. Discussion The MARS test is for anyone who is interested in ways film and other media offer questionable implications regarding racism and speciesism that call for accountability.

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Publication Details

Journal
Frontiers in Communication
Published
2026-01-07
DOI
https://doi.org/10.3389/fcomm.2025.1483941
Primary Topic
Race, Genetics, and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

Media Analysis of Racism and Speciesism (MARS) test finds Oscars so AnthropoScenic in contemporary animated films

Natalie Khazaal, Ellen W. Gorsevski, Tobias Linné
Frontiers in Communication
Race, Genetics, and Society
article

Media Analysis of Racism and Speciesism (MARS) test finds Oscars so AnthropoScenic in contemporary animated films

Natalie Khazaal, Ellen W. Gorsevski, Tobias Linné
article en

Abstract

Introduction Animation transfers human races into animals, serving as a prime site for speciesism and racism. Methods Testing this observation on recent examples, our quantitative/qualitative study delves into a nine-year (2016-2024) span of Oscar-nominated animated feature and short films. We theorize how to make incisive, quantitative/qualitative, balanced trans-species intersectionality the foundation of critical research on racism and speciesism. We offer the Media Analysis of Racism and Speciesism Test (MARS test), a practical tool accessible to scholars, creators, and general viewers for analyzing character portrayals and interactions, helping identify and challenge normalized racist and speciesist storylines. Results Insufficient number of films yielded transspecies allyship. Discussion The MARS test is for anyone who is interested in ways film and other media offer questionable implications regarding racism and speciesism that call for accountability.

Frontiers in CommunicationVol. 10
Bowling Green State University (US), Lund University (SE), Modern Technology Solutions (United States) (US)
Openalex Percentile: Top 96%
Race, Genetics, and Society
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