A Study on the Perceived Value and Continuous Use Intention of Smart Home Appliances of Chinese Consumers: Focusing on VAM and Technology Readiness

The smart home appliance industry has rapidly grown due to the widespread adoption of network infrastructure and the ongoing advancements in artificial intelligence (AI) technologies. Notably, China has seen a significant increase in the use of AI-integrated home appliances, reflecting a broader trend toward more sophisticated consumer habits. This rise in adoption highlights the need for empirical research on user behavior and value perception regarding smart appliances. To address this gap, we conducted an online survey targeting Chinese consumers who have prior experience with smart home appliances. We collected and analyzed 437 valid responses for this study. The key findings are as follows: First, using the Value-based Adoption Model (VAM), we found that perceived usefulness and enjoyment significantly positively influenced perceived value, while technological complexity negatively impacted it. Second, innovativeness positively affected perceived value, whereas discomfort had a negative effect. Additionally, expectation confirmation was shown to positively influence perceived value. Finally, perceived value was positively associated with consumers' intention to continue using smart home appliances.