Mirrors and Mosaics: Deciphering Chinese and Russian Domestic Bloc-Building Narratives

Authoritarian states are intensifying bloc-building efforts. While the authoritarian regionalism literature suggests that membership in these “clubs of autocrats” can bolster domestic support for authoritarian leaders, such external recognition can also pose challenges, especially when aligning with “toxic” authoritarian partners. We argue that authoritarian regimes attempt to solve this problem by crafting strategic narratives and communicating them through regime-loyal media to the general public. The study examines strategic narratives of bloc building used by Russia and China in the first year after the start of the full-scale war in Ukraine in 2022. Using “text-as-data” methods and qualitative analysis, we find important similarities and differences in the narratives of these two countries. Both use narratives highly critical of the United States and NATO. However, while Russia has crafted a “fortress narrative” that focuses on external threats and non-Western resilience, China promotes a “bridge narrative,” advocating for spanning geopolitical gaps and championing global integration. Both narrative strategies converge in their criticism of shared adversaries but diverge in their portrayals of the blocs they lead.