Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges
Artificial Intelligence (AI) has become a primary agent of change in the contemporary e-commerce landscape [...]
Authors
- Yuanhao Wu (ORCID: https://orcid.org/0000-0003-3779-1734)
- Ke Li (ORCID: https://orcid.org/0000-0002-8501-8570)
- Xiaofei Zhang (ORCID: https://orcid.org/0000-0001-6292-0556)
- Mengli Yu (ORCID: https://orcid.org/0000-0002-8312-2294)
- Sai Liang
Institutions
- Tianjin University (CN)
- Harbin Institute of Technology (CN)
- Nankai University (CN)
Publication Details
- Journal
- Journal of theoretical and applied electronic commerce research
- Published
- 2026-01-08
- DOI
- https://doi.org/10.3390/jtaer21010029
- Citations
- 3
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 156.29