Benefits and Concerns Related to the Implementation of Artificial Intelligence Technology in Enterprises Located in the West Pomeranian Voivodeship of Poland

Artificial intelligence (AI) technologies are actively implemented in companies to support their operation. However, the adoption of AI technologies brings both benefits and concerns, which influence the decisions made by business managers. The aim of this article is to examine the benefits and concerns associated with the use of AI technologies based on the opinions of representatives of Polish enterprises located in the West Pomeranian Voivodeship of Poland. In order to conduct the study, a questionnaire was developed and a survey was carried out among representatives of companies operating in the West Pomeranian Voivodeship of Poland. Multivariate correspondence analysis was used as a research tool to analyze the collected data. It was found that a customized approach to the implementation of AI technology is needed, depending on the organizational context, market type, and company’s size. Furthermore, it was stated that respondents’ perception of benefits and concerns varies depending on the number of employees and sector in which the company operates. The results of the study may be of interest to companies’ leaders interested in implementing artificial intelligence technologies.