Electrifying the Tar Heel State: Exploratory Analysis of Zero-Emission Vehicle Adoption in North Carolina

Worldwide the adoption of electric vehicles (EVs) is recognized as a key strategy for reducing transport-related greenhouse gas (GHG) emissions, a major contributor to global warming and climate change. The objective of this pilot study is to examine the key variables that might have influenced electric vehicle (EV) purchase decisions among current EV owners and how they are aligned or different for the prospective EV owners in North Carolina (NC). By adopting a web-based survey for data collection, the study specifically aims to identify economic, demographic, environmental, and commuting behaviors, along with existing government policies and incentives that might motivate consumer choices regarding EV adoption. Most existing EV owners who participated in the survey identified themselves as college-educated White men with USD 100 K or higher income, have more than two cars, commute more than 30 min, and live in single-family homes with EV charging. In contrast, among non-EV owners who plan to adopt an EV within the next three years, a significant proportion are non-White, women, and earn USD 50,000 or less annually. While home charging is important to both current EV owners and non-EV owners, EV incentive policies and proximity to public changing stations are found to be more important to non-EV owners’ decision to adopt EVs. A reasonable conclusion from this research is that expanding EV-friendly policies, incentives, and infrastructure will encourage first-time EV ownership in NC while providing deeper insights into the dynamics of sociodemographic among both EV owners and non-EV owners.