The Impact of Dark Tourism on the Diversification of the Tourism Product in Luxor

In Luxor, one of the most well-known archeological and cultural sites in the world, this research aims to investigate the impact of dark tourism on the diversification of the tourism product in Luxor. Although Luxor has long been linked to heritage tourism focused on ancient Egyptian culture, monuments related to death, tragedy, and remembrance—such as tombs, funerary temples, and museums of mummification—have witnessed an increase in popularity in recent years. The purpose of this research is to determine to what extent dark tourism helps the city's tourism offers go beyond conventional attractions. To achieve that, this research used the descriptive analytical approach, where a questionnaire was prepared and distributed to a random sample of describe the subject of the study in a comprehensive and accurate manner through data and analysis about the impact of employing Luxor’s cultural heritage to diversify the offered tourism Product. Where the study relied on analyzing the opinions of a sample of tourists to identify the most important factors and requirements affecting employing Luxor’s cultural heritage to diversify the offered tourism product. the research methodology depends on the acceptance or rejection of a set of hypotheses that serve the objectives of the study, as the study depends on the quantitative measurement of the effect of the study variables (employing Luxor’s cultural heritage to diversify the offered tourism product applied on dark tourism), The research results show dark tourism serves as a meaningful form of travel that preserves memory, deepens historical awareness, and promotes societal values. These findings collectively highlight its transformative potential, positioning it as more than just a visit to historical sites—rather, as an opportunity for reflection, education, and societal progress. The research recommended that Integrating dark tourism into Luxor’s official city strategy and Preserving and developing the foundations of heritage tourism in Luxor.