Role of Television Documentaries in Reducing Domestic Violence among Residents of Ijebu-Ode Local Government Area, Ogun State

This study investigates respondents’ perceptions of television documentaries on domestic violence within the framework of cultivation theory in mass communication. It focuses on how repeated exposure to such media content shapes individuals’ understanding of societal issues and social norms. The research adopted a survey design, employing convenience sampling in the Ijebu-Ode Local Government Area of Ogun State. Data were collected through a structured questionnaire designed to capture respondents’ perspectives and experiences and were analysed using SPSS. A sample size of 384 respondents was determined using the Survey Monkey sample size calculator. Findings reveal that while respondents demonstrated widespread awareness of the existence of domestic violence documentaries, scepticism regarding their frequency of broadcast suggests a nuanced interpretation of media availability. This highlights the complex interaction between media representations and audience perceptions, a central proposition of cultivation theory. Viewership patterns reflected mixed perceptions, suggesting that media exposure continues to influence audience understanding of domestic violence. Respondents further noted that these documentaries provide preventive guidelines, supporting cultivation theory’s claim that media plays a vital role in shaping public attitudes and supplying information. Overall, most respondents regarded the documentaries as highly informative and valuable, reflecting a generally favourable disposition consistent with cultivation theory’s concept of resonance. Based on these findings, the study recommends that media organizations increase the production and consistent airing of documentaries on domestic violence to reinforce public awareness. Content creators should incorporate culturally relevant examples and practical solutions to ensure stronger audience engagement. Government agencies and NGOs are encouraged to collaborate with broadcasters to sustain campaigns that highlight the dangers of domestic violence and provide support resources.