The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization

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SPIRE - Sciences Po Institutional REpository
Published
2025-05-21
Primary Topic
Wine Industry and Tourism
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article
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article

The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization

Julien Bouillé, Julien Troiville, Leif Maunoury
SPIRE - Sciences Po Institutional REpository
Wine Industry and Tourism
article

The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization

Julien Bouillé, Julien Troiville, Leif Maunoury
article en

Abstract

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SPIRE - Sciences Po Institutional REpository
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The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization — Julien Bouillé, Julien Troiville, et al. · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS