Examining the Socio-Economic Determinants of Digital Financial Literacy in Rural Kerala

Digital financial literacy is increasingly vital in ensuring inclusive financial participation, especially in the context of the growing digital economy of India. This study examines the socio-economic and demographic factors influencing digital financial literacy among rural populations in Kerala. Using primary data collected from 400 respondents across three districts with varied rural densities, the research applies an ordinal logistic regression model to identify key determinants. The findings reveal that age, gender, family size, education, income, marital status, occupation, housing status, and participation in employment guarantee schemes significantly affect digital financial competence. Notably, higher education and income levels are strongly associated with better literacy, while older age and economic disadvantage hinder digital financial capabilities. These results underscore the need for targeted policy interventions to bridge existing gaps, including educational initiatives, community outreach, and infrastructure development. The study advocates integrating digital literacy into broader financial inclusion strategies to ensure equitable access and participation, especially in rural and marginalized communities.