Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps

European Union-mandated changes to Google results increased map-related searches but produced little traffic gain for competitors, underscoring Google Maps’ dominance.

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Publication Details

Journal
Marketing Science
Published
2026-01-05
DOI
https://doi.org/10.1287/mksc.2025.0159
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
0.00
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article

Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps

Michelangelo Rossi, Louis-Daniel Pape
Marketing Science
Digital Platforms and Economics
article

Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps

Michelangelo Rossi, Louis-Daniel Pape
article en

Abstract

European Union-mandated changes to Google results increased map-related searches but produced little traffic gain for competitors, underscoring Google Maps’ dominance.

Marketing Science
HEC Paris (FR)
Openalex Percentile: Top 97%
Digital Platforms and Economics
DOISourceOpenAlex
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Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps — Michelangelo Rossi, Louis-Daniel Pape · Marketing Science (2026) | TGRS Research Map | TGRS