Social Dynamics Model of Farmers' Acceptance and Behaviour in the Implementation of Owl House Innovation (Rubuha) to Control Sustainable Rat Pests

Using natural enemies to control rats through Owl Houses (Rubuha) in rice fields in Pidie Jaya Regency has faced challenges, including improper implementation that limits effectiveness. Specifically, the objectives of this research are (1) analyze farmers’ the response to the Rubuha innovation, (2) analyze the role of strategic partners in the application of the Rubuha, (3) analyzing social reviews of farmers' acceptance and behavior of using the Rubuha innovation to control rice field rat pests. This study was a survey and action method (demplot) study to see the response of farmers, the role of partners, social review of farmer behavior in the application of the Rubuha paddy field innovation to achieve food security in Pidie Jaya Regency. Data were analyzed qualitatively with Likert scale indices and quantitatively using Structural Equation Modeling (SEM). Results showed farmers rated the innovation’s relative advantage and compatibility as high, complexity and trialability as easy, and observability as high. Agricultural extension workers were critical in implementation, while local governments, farmer institutions, and universities provided moderate support. SEM analysis revealed that farmers' acceptance and behavior toward Rubuha were strongly influenced by their responses, partnership patterns, and acceptance of the innovation.