The impact of empathy with nature on tourists’ responsible behavioral intentions in natural heritage tourism: the moderating roles of escapism and awe

This study clarifies the dual roles of natural and cultural stimuli in shaping empathy-driven responsible behavior among tourists. The differentiated moderating effects of escapism and awe reveal nuanced boundary conditions for promoting responsible actions. Practically, the results highlight the importance for destination managers to integrate natural and cultural experiences, cultivate visitors' empathy with nature, and strategically evoke escapism and awe to strengthen both economic and normative forms of sustainable tourist behavior.