The application of artificial intelligence technologies in optimizing the narrative of Chinese calligraphy exhibitions

In the context of the digitalization of the culture and the growing interest in interactive formats for presenting heritage, the study of the role of artificial intelligence (AI) in designing museum exhibitions gains particular significance. This article is dedicated to analyzing the use of AI in optimizing the narrative of calligraphic exhibitions in China, where calligraphy is viewed not only as an aesthetic and historical phenomenon but also as a complex semiotic system requiring adaptive interpretation methods. The research focuses on three representative cases: the digital exhibition “Internet + Chinese Civilization” (Beijing, 2020), immersive projects by the art group teamLab in Shanghai, and the multimedia exhibition “Magnificence and Grandeur: Immersion in the Art of Grottos” at the National Museum of China. Based on the analysis of these examples, various strategies for integrating AI are identified – from reconstructing classical calligraphic samples to forming generative, interactive, and sensory environments in which the viewer becomes an active participant in the cultural narrative. The methodological foundation of the research consists of human-computer interaction (HCI) theory, semiotic analysis, and concepts of intercultural communication. Additionally, pragmatic and comparative cultural methods are applied to study curatorial decisions and user interaction in digital exhibitions. The scientific novelty of the work lies in the comprehensive examination of AI as a mediator of cultural meanings in calligraphic exhibitions, where technology not only interprets the visual structure of written signs but also creates new forms of personalized and multimodal interaction with heritage. The research results show that AI performs interpretative functions (improving readability and reconstructing graphemes), communicative functions (adaptive guides, multilingual explanations, personal routes), and strategic functions (strengthening cultural diplomacy and expanding the audience) in the museum environment. At the same time, risks have been identified, such as the loss of authenticity, stylistic unification, and ethical issues regarding user data processing. The conclusion drawn is that AI is becoming a key tool in museum exhibition design in China, ensuring a balance between preserving cultural heritage and reinterpreting it in the context of the digital age.