Strategic insights for entrepreneurship and business growth in the export sector

Abstract Santander – Colombia in one of the most important department of the country due to the latest measurement in competitiveness index, this study offers a comprehensive analysis of Santander, Colombia’s export sector from 2010 to 2020, utilizing regional opportunity map data to identify trends and growth patterns. Examining 128 exporting firms in 2020 through a financial analysis and multiple linear regression, the research establishes key variables influencing business growth. The model showed statistical significance, indicating the impact of explanatory variables on firm growth. Notably, company size directly affects growth, while higher current ratios and levels of indebtedness inversely correlate with sales revenue. Providing insights into Santander’s export dynamics, the study informs strategies for future development, considering post-pandemic impacts and opportunities from ongoing Free Trade Agreement negotiations. Its contribution lies in its decade-long examination of the export sector, using financial and regression approaches to elucidate the relationship between company size, economic activity, financial indicators, and business growth, while also anticipating the implications of future trade agreements for the region.