Methods of speech influence in the news discourse of the regional online publication "Ariq Us online"

The object of this research is the news discourse of the regional online publication "Arih Us online." The subject of the work consists of the methods of persuasive speech in news texts. The empirical basis of the study consists of news materials from the online publication "Arih Us online" for March 2022 – a period of increased visitor growth (a total of over 500 news texts were analyzed). Attention is paid to the concepts of discourse, media discourse, news discourse, and online publication. The news materials are examined in terms of genre division into news articles, information reports, interviews, and reports. To attract readers' attention to the text component of the news discourse, various methods of speech influence are employed, which can be grouped according to their relation to specific language levels: phonetic, lexical, grammatical, and artistic imagery. The study applies a structural-descriptive method, which involves linguistic observation, analysis, and classification of speech influence techniques, as well as content analysis methods, including the study of publication themes, categorization of data based on the employed speech influence methods, and the analysis of quantitative indicators. The novelty of the work lies in the analysis of the news content of the regional online publication "Arih Us online" – an internet platform created by the "Arih Us" broadcasting company and registered with the Federal Service for Supervision of Communications, Information Technology, and Mass Media in the Republic of Buryatia, which has not been previously undertaken. During the analysis, a description of the online publication is provided, with particular attention paid to news materials: articles, information reports, news interviews, and reports, where different methods of speech influence are identified. One of the conclusions is the observation that in a third of the news texts, journalists use various methods of speech influence (in headings and main texts). The most frequent means are lexical (phraseological units, stylistic contrasts, and connotative units, etc.) and figurative (metaphors, asyndetons, rhetorical exclamations, epithets, etc.). The study allows for the conclusion that speech influence techniques are most commonly used in the genre of news articles. Content analysis of the materials indicates a demand for various methods of speech influence in texts with themes of "incident" and "health."