Metaphor as a cognitive mechanism and domain of understanding in the context of professional communication in the field of architecture

The article addresses the issues of verbalizing professional knowledge regarding the metaphorical origins of Spanish terms in the specialized language of architecture. It is established that the process of forming an architectural terminological system actively uses metaphorization, reflecting the features of professional thinking and facilitating more effective communication between specialists and between representatives of other scientific fields. The architectural metaphor, which serves as an effective cognitive mechanism for creating new concepts and an important component of the Spanish national linguistic worldview, is the subject of this study, the aim of which is to determine the specific nature of the relationship between everyday language and the specialized language of architecture. The awareness of the metaphor's ability to penetrate the essence of things and create a holistic picture by uniting heterogeneous components has led to an understanding of the role of metaphor in human cognitive activity and its use in the context of scientific knowledge for both processing new information and presenting it. The analysis of the factual material employed theoretical-analytical, descriptive, and semantic methods, comparative and cognitive analysis, as well as the method of full sampling and establishing metaphorical implications. The relevance of the work is due to the importance of identifying national characteristics in the field of terminology of specialized languages and the necessity of studying the processes of naming and professional communication from the perspective of the cognitive-communicative paradigm. The research material consisted of Spanish-language websites of tourism companies, architectural, explanatory, and bilingual dictionaries. Given the polycode nature of professional communication in architecture, which includes not only natural and graphic languages but also the languages of constructed objects, metaphorical images of architectural structures in V. Blasco Ibáñez's novel "La Catedral" were analyzed. According to the results of the analysis, the Spanish metaphor of the specialized language in the field of architecture, alongside clarifying the characteristics of an object through reinterpreting meanings and transferring the name of one object to another based on similarity and likeness, also reflects the historical, socio-cultural, and spiritual aspects of Spanish society.