A Sociological Perspective of Empowering Women Flower Vendors : Purba Medinipur, West Bengal

The floriculture industry offers immense potential for women entrepreneurs, particularly in the field of value addition to flowers. Value addition refers to transforming raw floral materials into new products, such as dried flowers, essential oils, floral arrangements, potpourri, floral crafts, and natural cosmetics. Women play a vital role in this sector, not only as producers but also as entrepreneurs who bring creativity and innovation to the market. With growing consumer demand for natural, eco-friendly, and aesthetic products, the floriculture sector presents a promising business opportunity for women seeking to build sustainable ventures and generate income. This article explores the scope of women in the value addition of flowers, the steps they can take to start a business, how they can generate income, and their critical roles in this flourishing sector. Statistical data and trends are also provided to underscore the growth potential in this field. This growth is primarily driven by increasing demand for cut flowers, ornamental plants, and value-added floral products such as dried flowers, floral fragrances, cosmetics, and wedding decor. Women account for a significant portion of the workforce in this industry, particularly in flower harvesting, arranging, and processing. However, the shift towards entrepreneurial ventures in value-added floral products presents a new avenue for women to generate income and build sustainable businesses. This research could provide valuable insights into the lives of women flower vendors, highlighting opportunities for empowerment and development Perspective from Purba Medinipur, West Bengal.