Targeting men to improve maternal and child health and nutrition: A qualitative process evaluation of a mass media campaign in Tanzania’s Lake Zone
Mass media campaigns that target men's behaviour can have beneficial effects on maternal and child health. In particular, radio and TV messages targeting men appear to be able to mitigate some barriers arising from gender norms and women's social position in Tanzania.
Authors
- Roy Head
- Ada Humphrey (ORCID: https://orcid.org/0000-0002-8007-061X)
- Rosemary Kayanda (ORCID: https://orcid.org/0000-0001-9935-8712)
- Vianney Atugonza
- Abbie Clare
- Pieter Remes
- Dotto Kezakubi
- Joanna Murray
Institutions
- Kampala International University in Tanzania (TZ)
- Twin Cities Orthopedics (US)
Publication Details
- Journal
- PLoS ONE
- Published
- 2026-01-02
- DOI
- https://doi.org/10.1371/journal.pone.0338437
- Primary Topic
- Child Nutrition and Water Access
- Type
- article
- Field-Weighted Citation Impact
- 0.00