The little square of agonies: Avatar aesthetics, protest masculinity and incel ‘neo-reality’

This research investigates protest masculinity within the incel community, focussing on avatar pictures as a unique form of self-expression and community-building. Analysing self-portrayals from incel.is, the study unveils how these avatars, laden with distinct qualities, serve as tools for both individual and collective political expression. Departing from traditional views on protest masculinity, the study highlights these aesthetic expressions as a social manifesto, offering a new perspective on incel critiques regarding male loneliness and ‘sexual agony’ within gender radicalisation. These avatars act as avenues for both personal and political empowerment, simultaneously challenging and coveting societal beauty standards for men. Through an analysis of around 1000 avatarphotos, the research explores the intricate interplay between graphical and thematic choices, revealing the volatile nature of incel collectivity and its contribution to digital protest masculinities. By reshaping incels’ realities into ‘neo-realities’, these choices redefine visual narratives in incel culture, extending beyond individual expression to broader socio-political implications. This study sheds light on masculinity, identity formation, and socio-political landscapes, offering valuable insights into these critical areas of study and contributing significantly to ongoing discussions.