Sustainable Development Platform for a Halal Ecosystem: An Alternative Solution

This study investigates governance and operational challenges within Indonesia’s halal ecosystem, focusing on sustainable value creation for halal-certified Micro, Small, and Medium Enterprises (MSMEs). Using a qualitative case study approach, the research involved 15 semi-structured interviews and field observations with MSME owners, certification bodies, local government officials, and religious leaders. Thematic analysis revealed three core findings: (1) institutional fragmentation and role ambiguity, (2) diverse interpretations of halal and tayyib principles, and (3) limited digital infrastructure for traceability and compliance. The study recommends an integrated halal governance platform to bridge regulatory, cultural, and technological gaps. Practical policy suggestions include localized certification support, digital capacity building, and inclusive stakeholder forums. These insight Halal ecosystem; MSMEs; governance; qualitative case study; Indonesia; sustainability; digital infrastructure; policy integrations contribute to halal value chain literature in emerging economies and propose pathways to strengthen sustainable halal development in Indonesia.