AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes

This research letter summarizes early lessons from 4 enterprise implementations of artificial intelligence-enabled customer relationship management platforms in health care and describes governance practices associated with improvements in affordability, adherence, and access at program level.

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Publication Details

Journal
JMIR Medical Informatics
Published
2026-01-02
DOI
https://doi.org/10.2196/83564
Primary Topic
Artificial Intelligence in Healthcare and Education
Type
article
Field-Weighted Citation Impact
0.00
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article

AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes

Anup Kant Gupta
JMIR Medical Informatics
Artificial Intelligence in Healthcare and Education
article

AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes

Anup Kant Gupta
article en

Abstract

This research letter summarizes early lessons from 4 enterprise implementations of artificial intelligence-enabled customer relationship management platforms in health care and describes governance practices associated with improvements in affordability, adherence, and access at program level.

JMIR Medical InformaticsVol. 14
Indiana University Bloomington (US)
Openalex Percentile: Top 99%
Artificial Intelligence in Healthcare and Education
DOIOpen Access PDFOpenAlex
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AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes — Anup Kant Gupta · JMIR Medical Informatics (2026) | TGRS Research Map | TGRS