Uncovering Insights in Spotify User Reviews with Optimized Support Vector Machine (SVM)

The rapid growth of user-generated reviews on platforms like Spotify necessitates efficient analytical techniques to extract valuable insights. This study employs a Support Vector Machine algorithm, optimized using Forward Selection, Backwards Elimination, Optimized Selection, Bagging, and AdaBoost, to effectively classify user reviews. A dataset of approximately 10,000 Spotify reviews was compiled from diverse online sources, ensuring a representative sample. The analysis reveals sentiment patterns across positive, negative, and neutral categories, with positive reviews dominates the landscape. These patterns help highlight Spotify’s strengths while identifying areas for improvement. However, the SVM algorithm faces challenges in classifying minority classes, particularly negative sentiments, due to class imbalance. To address this, advanced optimization techniques are utilized to enhance classification precision and recall. Preprocessing steps, including data cleansing, tokenization, stemming, and stopword removal, refine the dataset, while TF-IDF converts text into numerical features for effective feature selection. The results show that the Optimized Selection method achieves the highest accuracy of 84.5%, outperforming other approaches. This research contributes significantly to developing balanced sentiment analysis models. Future studies may explore deep learning techniques to further improve classification accuracy and mitigate current limitations in data representation.