Service Quality in Education: Insight from the Literature

Service Quality (SQ) is crucial across various industries, particularly in education, where it has a significant impact on stakeholder satisfaction and institutional performance. In a competitive environment, delivering high-quality services is essential for long-term success. SQ spans multiple areas including operational efficiency and student engagement, supporting institutional effectiveness, cost reduction, and customer satisfaction. This study highlights the importance of SQ in education and reviews key frameworks like Total Quality Management and SERVQUAL for evaluating and enhancing SQ. By examining past research and trends, it underscores SQ’s role in building brand reputation, boosting competitiveness, and driving economic growth.