When dirty work meets social identity: decoding career avoidance intentions of Chinese hospitality students

Theoretically, this study innovatively integrates Social Identity Theory with Face Theory, delves into the interactive mechanism between social-level and individual-level work cognition, thereby expanding the research boundary in the field of tourism education. Practically, the research findings provide strategic insights for hotel enterprises to optimize job design, for educational institutions to improve vocational guidance systems, and for industry associations to establish mechanisms for eliminating occupational prejudice-all of which are of great significance for promoting the reform of China's tourism talent supply system.