Digital Activism: Empowerment or Surveillance?

This paper examines the impact and role of Artificial Intelligence and Digital Activism in shaping contemporary social movements, utilising exploratory and descriptive research methods. This paper analyses the contribution of AI and Digital Activism to empower and control social movements by examining the secondary data sources. The analysis delves into the rise of AI and scrutinizes the role of Digital Activism in empowering Social Movements through enhanced strategic preparation and planning. Further, this study explores the transformative impacts of Digital Activism and AI on Social Movements. The paper assesses the broader impact of digital activism on contemporary social movements by highlighting both the democratizing potential and sophisticated surveillance capabilities. It aims to provide a basic understanding of the evolving landscape and collective action through identifying key trends and challenges among the social movements navigating the digital age.