Representing the Real Latino Electorate: Far Right Latinas and Intersectional Visions of Latinidad

Abstract This article examines how Latina Republican Congressional candidates frame themselves as both embodying and representing the “real Latino electorate,” who they claim has been ignored in the U.S. political arena. In this article, I engage in an in-depth analysis of these candidates — including content analyses of their public interviews, speeches, advertisements, websites, newspaper coverage, and social media presences — in four border districts in Texas. I find that the ways in which these candidates strategically reframe Latinidad and the immigrant experience to align with Republican ideology allow these candidates to advocate for comprehensive immigration reform while simultaneously engaging in the Latino threat narrative that dehumanizes the very community they claim to represent. More specifically, these candidates articulate an alternate, intersectional vision of Latinidad which presents Latino immigrant women and children as victims, Latino immigrant men as criminals, and themselves as unique authorities on immigration given their status as border patrol wives. These candidates’ race-gender consciousness also allows these candidates to express political anger, which has generally been denied to women of color in the Republican Party. In so doing, they offer a pointed critique claiming that Latinos are a captured group in American political parties.