Ethnographic Exhibition as a Mirror of the Community

The paper analyzes the practical aspects of constituting ethnographic collections within the Ludbreg Town Museum, based on the active work of individuals, associations and institutions. More than six decades of systematic collection and conservation of tangible cultural heritage objects have resulted in an ethnographic exhibition inspired by the traditional Ludbreg house with household items from the 19th and 20th centuries. At the same time, elements of intangible heritage - customs, oral tradition and local narrative - have been documented through collaborative practices. The example of Ludbreg points to the importance of joint action between institutions and citizens in the preservation and interpretation of heritage, as well as regarding the potential for developing diverse holdings in small urban areas.